8/11/2023 0 Comments Bcg matrix template![]() The BCG matrix was developed so that you can evaluate your product line in relation to Market growth, Market share, main rival’s Market share, Relative market share.įrom this analysis, you will gather information to identify possible strategies in relation to the product’s life cycle to expand your market share, preserve your current market share, make better use of the achieved results with a product/service or even exclude a certain item from the market. ![]() Just measure the statistics on your portfolio to get a comparative product/service chart as a reference to start your marketing plan.ĭownload BCG Matrix template example – Boston consulting group Excel spreadsheet How to get good strategic planning with the BCG matrix model: Analyze your product and service portfolio with this BCG Matrix template example.
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